South Korea in Focus: Three Things to Know When Investing in the Korean Markets
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South Korea in Focus: Three Things to Know When Investing in the Korean Markets

Author: Ethan Vale

Published on: 2026-06-05

To many traditional investors around the world, "Korea" still conjures up images of a 1990s manufacturing economy, weighed down by political risk and family-run conglomerates. As recent years reveal, this conception has grown very dated.


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In this episode of EBC Pulse 360, Hanhwa Asset Management’s Senior Portfolio Specialist Yunjin Kim opened up our eyes to the rousing realities and powerful possibilities of the South Korean market: showing us the gap between past narratives and present innovations of the highly industralised nation.

We pulled three need-to-know investor insights from that conversation for you:

 

Insight 1: Modern Day Korea Is Defined by Hard and Soft Power 

“One misconception is that Korea is very risky and discounted due to politics and governance. But these factors don't tell the full story –  Korea is also a globally competitive economy with both hard power in manufacturing and technology and soft power in culture and services.”

 

One of the biggest takeaways about Korea is that it should no longer be perceived as a one-engine economy. Industrial competitiveness, cultural exports, and technological innovation are reinforcing each other in ways that few other markets in the world can match. The cultural layer sits alongside the industrial one and increasingly amplifies it. 

💡 Remember: Risks are always present. When the nature of the economy we’re assessing has changed, the analysis should always reflect that. Examine the data, that exists outside of the headlines. 


Insight 2: The 'Korea Discount' Is Being Reformed 

“Reforms that encourage companies to return more capital to shareholders through dividends and buybacks are helping to narrow what we often call the Korea discount. By improving transparency and capital efficiency, these measures created the potential for undervalued companies, especially large conglomerates, to be re-rated.”


For years, broader perception of Korean markets pointed to a structural ‘discount’ versus some of its regional peers. That seems to have been partially driven by governance concerns around the country's chaebol structures — large, family-controlled conglomerates with complex cross-shareholdings. Yunjin pointed out that, through efforts to address these power structures, more power is flowing towards shareholders today. 

💡Reform takes time, no matter how large or small. Implementation takes time. Structural issues like cross-shareholdings or lower returns on equity cannot be solved overnight. Investors should always watch closely to assess whether these reforms can translate into long-term sustained growth and not mere policy headlines. 

 

Insight 3: Geopolitics is Fast Defining the Market 

“International diplomacy is no longer just about industrial strategy or economics. For Korea, government foreign policies, managing relationships with the U.S., China, and regional partners, will directly influence supply chain stability, trade flows, and ultimately corporate strategy.”


To an import-reliant, export-led economy like Korea, Yunjin explained that geopolitics has become a primary force that can very quickly reshape which sectors thrive, and which sectors stall. Korean firms are considered to be well-positioned because they are seen as trusted partners amongst both the U.S. and broader Asian ecosystems. 

We have already seen Korean battery makers expand aggressively in the U.S., and Korean shipbuilders and defence companies also seem to be picking up new demand as countries seek reliable suppliers. 

💡 Keep an eye on tariffs, export controls, and regional alliances. They have potential to cause great impact upon the major Korean sectors such as semiconductors, batteries, defence, and shipbuilding.  


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Disclaimer: This material is for general information purposes only and is not intended as (and should not be considered to be) financial, investment or other advice on which reliance should be placed. No opinion given in the material constitutes a recommendation by EBC or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person.